Meet Jennifer

Jennifer Anderson is the founder of Kids Eat in Color, a trusted comprehensive resource for parents supporting their child’s nutrition and relationship with food., with a social media audience of over 2 million. She is the CEO of BetterBites®, a platform of digital health programs that help families treat and prevent feeding & nutrition challenges. She is also a registered dietitian and has a master of science in public health from the Johns Hopkins School of Public Health.

She’s the author of, Feed Them Well, A Guide to Raising Healthy, Confident Eaters for Life, forthcoming September 8, 2026. She’s been featured in national media, speaks at professional conferences, and has created accredited continuing education for healthcare professionals — meaning physicians, nurses, dietitians, and therapists learn from her work. 

She is also a parent. Her first son’s early growth struggles put her on the path of specializing in child feeding. When her second son began showing early signs of extreme picky eating, she knew what to do — and it worked. That experience has shaped everything about Kids Eat in Color and BetterBites. She lives in Maryland with her husband and two kids.